Charitable Minded Philly Car Guy, Gary Barbera, His Barbera Cares Program and the Infamous Barbera Bear, Lead Philadelphia’s Sista Strut in Gary Barbera’s Jeep Gladiator

Charitable Minded Philly Car Guy, Gary Barbera, His Barbera Cares Program and the Infamous Barbera Bear, Lead Philadelphia’s Sista Strut in Gary Barbera’s Jeep Gladiator

Thank You for making iHeart 3rd Annual SISTA STRUT 3k Breast Cancer Walk in Philadelphia a huge success!

The Gary Barbera Jeep Gladiator and everyone’s favorite mascot, the Barbera Bear, led the festivities as the pace vehicle for the Sista Strut 3k Breast Cancer Walk. DJs from iHeart’s The Breeze, Valerie Knight, Dan Blackman and Helen Little, rode in the Gary Barbera Jeep Gladiator while Patty Jackson got everyone pumped to start strutting.

Sista Strut raises awareness for breast cancer and benefits The American Association for Cancer Research. The Barbera Bear was cheering everyone on and walked alongside cancer survivors and all of those who strutted to raise funds for the AACR. The Sista Strut participants were met with applause and a high five from the Barbera Bear when they crossed the finish line.

African American women have a 41% higher death rate from breast cancer than white women. And, they are more likely to be diagnosed before age 40. That needs to change! Get involved with the iHeart Sista Strut, the Barbera Cares Program, and the AACR to make a difference!

The goal of Sista Strut is to heighten awareness about the issues of breast cancer in women of color, as well as provide information on community resources. Sista Strut recognizes the strength of survivors, their family and friends, heightens awareness, promotes early detection and the search for a cure.

Proceeds benefit the AACR – The mission of the American Association for Cancer Research is to prevent and cure cancer through research, education, communication, and collaboration. Through its programs and services, the AACR fosters research in cancer and related biomedical science; accelerates the dissemination of new research findings among scientists and others dedicated to the conquest of cancer, promotes science education and training; and advances the understanding of cancer etiology, prevention, diagnosis and treatment throughout the world.

The Barbera Cares Program is also helping to raise awareness for the AACR with their all Pink Solar Recycling Kiosks located throughout the city of Philadelphia. Donate today at or or go to WDAS website to check out the pictures of the Sista Strut 2019.

To learn more about Gary Barbera and his Barbera Cares Program, please visit:

About Gary Barbera’s on the Boulevard and the Barbera Cares Program— Proud Recipient of Prestigious Family Business Awards and Corporate Philanthropy as the Region’s Most Charitable Givers

Gary Barbera’s on the Boulevard proudly celebrates their 30th anniversary since swinging open the doors showcasing Dodge, Ram, Chrysler, Jeep and CPOV vehicles collaborating with it’s own Philadelphia’s Credit Connection- On-Site Instant Auto Credit. Over 1000 Vehicles including 300 Jeeps Cheap at one location. Barbera’s on the Boulevard is recognized by FCA as Philadelphia’s #1 volume dealer in both new and pre-owned vehicles for decades. Getting their start as a Dodge dealer has propelled them to be the #1 Dodge Dealer in six states, PA, NJ, DE, MD, VA and WV since the start while receiving Chrysler’s highest accolade JD Power certification.

The Barbera Culture, rooted in the belief that Business Comes Where it is Invited and Stays where it is Well Treated. The Barbera organization hires hospitality and trains talent instilling within every single employee the philosophy of guest hospitality, consistent service, and gratefulness for the client’s most precious gift of their valuable time. Their proudest moments are when they are welcoming back families who have purchased 9-10 cars and who send their friends and family. The biggest compliment is the wonderful thoughtful gift of a referral of family and friends.

The Barbera family credits their parents with instilling the Barbera Culture of Hospitality, Family Values and Work Ethic. Their mother Rita Barbera known to all as “Lovely Rita” was kind, socially conscience, and valued family and hardwork. Their father, Eugene Barbera planted the automotive seed through his business, Palm Auto, a carwash, gas station, auto repair and body shop center located in Fishtown before it bloomed into the sprawling area it is today. The Barbera family would work for their father as children inspired by their father’s work ethic and client satisfaction standards. Their dad said, “Hard work never hurt anyone but Aggravation sure will kill you.”

Honored to be recognized with the prestigious Family Owned Business award for dual accolades; Gary Barbera’s on the Boulevard for positively impacting their communities economically and BarberaCares for Community Service Excellence. On the heels of this crowning achievement Gary Barbera’s on the Boulevard is recognized alongside industry icons 6ABC, QVC, and Comcast NBCUniversal for Corporate Philanthropy as the region’s most charitable givers.

BarberaCares principles of Support, Enhance, and Inspire lead the way in community service including broadcasting their Don’t Text and Drive Campaign- Keep the Boulevard Safe message to everyone, especially the young. Proud to be the inaugural partner of Governor Edward G. Rendell’s Adopt-A-Highway state wide clean up initiative from the ground up, 1000’s of Turkey and Winter Coat hand deliveries to underserved sections of the city such as Strawberry Mansion, massively leading the way in Solar Recycling Cans around the city. Support of Philadelphia’s finest including P.A.L., honoring veterans for their service and sacrifice. Of course 1000’s of individuals, children, families, youth groups, churches and synagogues have been added to the list of those being assisted by BarberaCares over the 3 decades.

Their Philly famous mascot – the Barbera Bear can be seen lending a paw and entertaining during parades and community clean-ups. Gary Barbera’s on the Boulevard is also known for where the Stars buy their Cars! It all began with Jim McMahon and Doug Pederson as a young Quarterback in the 90’s with many, many stars in between and after. Now it’s Coach Doug Pederson and he’s been driving Barbera for decades! Now it’s your turn. I would be remiss if I didn’t ask you…Is Barbera the Best? Boy I Guess!